It was BIG news early in January 2018 when Novak Djokovic announced he was now signed to ASICS.
ASICS announce Novak Djokovic as their next brand ambassador… what a signing and what a team. ASICS are a major player in running and they are putting a lot of focus into the tennis market right now. A true statement of whats to come by bringing Novak on board in 2018.
As a key brand partner ASICS UK worked with the Global team to ensure we got our invites to this event held in Melbourne, Australia before the Oz Open. Held downstairs in an art gallery, there were all types of media there, from TA, Australian Open media, Tennis Head, however we were the only retail partner there so we treated it as an exclusive. Getting this edit out with in hours of the announcement.
Not only did we get to capture a range of content from the head guys at ASICS around the new shoe, the ASICS Gel Resolution Novak Pro, we also got to meet him, take part in the activation and… AND we potentially got the 1st ever signed pair of Novak Pro shoes in the world! Plus I got to shake his hand like 3 times so hard to days hahahaha!
For me that was actually a life goal complete. In 2017 I managed to get 3 of the big 4 in tennis… Novak was the one that I hadn’t met or interviewed yet and thanks to Pro:Direct Tennis in January 2018 I completed my list. 4 out of 4! Nadal, Federer, Murray and Djokovic… quite the experience.