The City that never Sleeps, New York New York… did not disappoint!
After a few months of organising this trip it was finally here. Our biggest content capture to date and it was one hell of a ride. New York really doesn’t sleep… literally it never stopped and thats how we felt after 10 amazing days there.
Partnering with New Balance, Yonex, Babolat and adidas we had the chance to produce some amazing content for Pro:Direct Tennis. Again don’t take my word for it… have a look at our highlight reel from the US and then go and watch the full episodes on YouTube.
One belongs to New York instantly, one belongs to it as much in five minutes as in five years. — Tom Wolfe
The work hard, play hard motto has never been in full force as it was on this trip. Not wanting to waste a minute we spent the first two days capturing all our B-Roll footage and taking in some sights as we went. Then it was all aboard the content train, and it didn’t stop, right up until the Grand Slam itself. For me some of the highlights were introducing the Pro:Direct Tennis Carpool for the first time with Heather Watson and New Balance. Attending the Yonex Event where we were given first refusal on all athletes and being the content kings we are… there was no refusal! Its an amazing feeling walking into a room full of trained media teams, us fresh off the boat and be given the prime spot. I asked myself why initially but its clear and easy to say… because we rock it! We produce the best edits, get the fun out of the players and generally are taking the tennis media industry by storm. Comment on that!