Hi I’m Pete Forbes! This site is for me more than you but feel free to have a little look around at what I do as a job. Currently working as a Brand Manager and Content Producer for Pro:Direct Tennis, I love this job, it enables me to meet some amazing athletes, travel the World and create great content with our brand partners.
During 2014-16 I took on the Digital Production Manager position at Pro:Direct Sport. Working across all our channels, forecasting, planning and executing campaigns for all sports. It was love hate with this position, but it taught me a lot about running an in-house design team of 45 people strong. Two very stressful years but worth it!
Im a Graphic Designer by trade, working my way up through the ranks from Junior to Senior Designer over 8 years. I understand, curate and dictate the design process with in my team. Working with them closely to execute top level campaigns that are mostly best in class across all other retailers. My team are great, I understand that the brief is key and that freedom to communicate their own take on the outputs is a must. I enjoy the creative direction of campaigns, guiding the team to the end result and supporting them with the content that I ultimately have conceived months back. I love seeing everything come together like this.
The Producer role is something I jumped into really. The need for creative direction on brand activations is key! My process is… Build and conceive the concept behind an activation, be it on court or just an interview the process is key. I build relationships with all our key brand partners and over the past two years have securely open the doors for Pro:Direct Tennis to be a key media partner. The next phase is possibly the most enjoyable part of my role currently, the content capture… I love the pressure on the day, working with some of the best athletes in the World and producing the concept that was conceived months ago… or sometimes the day before! The final phase is delivering the outputs to the brief, working closely with my videographer and editor to create supporting content to ultimately sell more products… but in a far more interesting way than just sticking up online and hoping for the best.
Any way have a quick look at some of my favourite pieces below and then go have a goosey round the site. Enjoy and thanks for stopping by!